< Back to Creative

Creative packages

Tv / online tv

BAP / Wheels / Heels

Building brand awareness over a short period is key with these popular packages. The perfect formula for (re)launching a brand. We regularly make a list of various VTM, Q2, Vitaya or CAZ programmes that are eligible. You can be present around these, both on TV and online. Apart from the very popular Brand Awareness Package, we also have a Wheels (CAZ and Q2) and a Heels (Vitaya and VTM until 6:59pm) Package that make the introduction to TV even more appealing.

Each of these packages includes an online portion of 5% of the total budget. That way, younger & higher social groups can be reached even more effectively. The delivery takes place on both our short-form network (short fragments) and our long-form network (full episodes via vtm.be and Stievie free/premium).

Minimum budgets

BAP                 gross   € 130.000                                           net € 65.000

Wheels            gross   € 30.000        50% discount             net € 15.000

Heels               gross   € 50.000                                             net € 25.000

 
Guidelines tv (BAP - Wheels & Heels)       
  • MEDIALAAN – de Persgroep Advertising regularly draws up a list of programmes.
  • Timetable is provided 2 weeks prior to the start of the campaign.
  • GRP estimates are provided in advance.
  • A GRP guarantee applies to the channel target audience.
  • Maximum of 2 programme changes or optimisations per timetable.
  • Within a BAP at VTM, a part of the billboards can be used at Q2, Vitaya and/or CAZ.
  • BAP: GRP split VTM and Q2 = 70% peak/30% off-peak, GRP split Vitaya and CAZ = all day.
  • Wheels Package: only billboards at CAZ and Q2.
  • Heels Package: 50% of the budget is scheduled with Vitaya, 50% with VTM until 18:59.
  • May not be combined with other discounts.
  • Only valid for billboards.
  • BAP: minimum runtime of 3 consecutive weeks, maximum runtime of 8 consecutive weeks.
  • Wheels: minimum runtime of 2 consecutive weeks, maximum runtime of 4 consecutive weeks.
  • Heels: minimum runtime of 2 consecutive weeks, maximum runtime of 4 consecutive weeks.
  • Unlimited number of advertisers/episode, in double billboard positions.
  • Sector exclusivity is only taken into account with the double billboard position.

 

Guidelines Online (BAP – Wheels & Heels)
  • Distribution pre-, mid- and post-rolls, with maximum 1/3 in post-roll
  • The online campaign lasts 4 weeks but may exceptionally be extended to 6 weeks
  • The start of the online campaign runs parallel with the start of the billboard campaign
  • The 50% discount applies to the online component as well
  • The length of the pre-, mid- and post-rolls is identical to the length of the TV billboard
  • Within the same communication wave, different materials may be used per medium.

 

Het Weer at VTM and Vitaya

Our weather reports can be purchased on a weekly basis.

  • De Weershow at VTM is aired daily at 13:30, 17:05/17:55 and 19:55.
  • De Weerflash at VTM is aired daily at 15:00/16:20 and 23:30.
  • Het Weerbericht at Vitaya is aired daily at 17:55, 19:55, 22:45 and 23:55.

 

Special combination discounts apply if you combine De Weershow with De Weerflash. In this case, Weershow and Weerflash must be aired successively with no interval.

  • 17k – 25k gross                 15%
  • 25k – 42k gross                 20%
  • 42k – 50k gross                 25%
  • > 50k gross                         30%
     

The usual frequency discounts apply to the separate purchase of weather reports. They do not apply to the combination of Weershow and Weerflash as mentioned above. 

 

Health Hype Package

For the OTC sector, we have taken full advantage of the cross-media benefits of MEDIALAAN – de Persgroep Advertising. This package includes a combination of TV billboards and a specific magazine selection for this sector and provides a reach of over 60% on the 18-54 target group responsible for purchasing.

The package is scheduled over two weeks:

TV                                               7 sec billboards at VTM & Vitaya

                                                    gross value = € 60.000

Magazines                                 2 x 1 page Dag Allemaal

                                                    1 x 1 page Nina

                                                    1 x 1 page Goed Gevoel

                                                    gross value = € 50.000

Health Hype Package             gross € 110.000       50% discount           net € 55.000

Contact us should you have any questions regarding this Health Hype package.

Guidelines TV (Health Hype package)
  • MEDIALAAN – de Persgroep Advertising regularly draws up a list of programmes.
  • Timetable is provided 2 weeks prior to the start of the campaign.
  • GRP estimates are provided in advance.
  • A GRP guarantee applies to the channel target audience.
  • May not be combined with other discounts.
  • Only valid for billboards.
  • Unlimited number of advertisers/episode, in double billboard positions.
  • Per double billboard position, sector exclusivity applies.

  

Reach & Repeat Package

How to use radio and TV parallel to each other in an optimal and profitable manner? This can be achieved by the combination package that departs from the coveted High-Frequency packages at Qmusic and Joe. This way, you build up a reach of 73.5% on the 18-54 target group responsible for purchasing.

Radio                                     High Frequency Pakket

                                               Gross = € 72.000 (50% used in classic spots)

TV                                          7 sec billboards at VTM, Q2, Vitaya and CAZ

                                               Gross = € 60.000

Reach & Repeat package     Gross € 132.000          50% discount     net € 66.000

Contact us shoud you have any questions regarding this Reach & Repeat Package.

Guidelines TV (Reach & Repeat package)

  • MEDIALAAN – de Persgroep Advertising regularly draws up a list of programmes.
  • Timetable is provided 2 weeks prior to the start of the campaign.
  • GRP estimates are provided in advance.
  • A GRP guarantee applies to the channel target audience.
  • May not be combined with other discounts.
  • Only valid for billboards.
  • Unlimited number of advertisers/episode, in double billboard positions.
  • Per double billboard position, sector exclusivity applies.

 

Channel campaigns

From the channel brands, we regularly launch campaigns that offer the viewer an experience, whether or not linked to a programme format or a top topical like Mother's Day or Christmas. Advertisers can join in this channel story, in close consultation with our marketing department.

We are always on the lookout for experience and strive to extend it with our potential partners in a relevant manner for both the brand of the advertiser and the brand of the respective channel. The options are always reviewed and further developed in consultation with the channel.

A partnership includes both an activation (if applicable) and a media component (on air, online & on event), depending on the media plan developed to promote the event, action or top topical.

Radio

The Bizz Booster

With the new Bizz Booster package, we combine the strength of Qmusic & Joe within the right context for campaigns that focus on B2B target groups, executives, the self-employed & investors.

We accomplish this through an integration of the partner within the editorial context & a spot advertising space that allows for a call to action and for which the partner can determine his own format, planning and message.

Every day, Joe-Netwerk features 4 companies live on the air; these talks are immediately followed by a 5” billboard of the partner. On Qmusic, we integrate the partner around Workalicious with a 5” billboard 3 times per day. Workalicious is a programme specifically developed to reach companies with only the best workplace music.

By combining the strength of both channels, this package is very selectively focused on the self-employed, executives and the active population. 

Qmusic Workalicious + 5" billboard partner:
  • The Workalicious tune is followed by the 5" tag-on of the partner.
  • Aired every half hour between 09:00 and 00:00.
  • 30 times within the 2-week period.

 

Joe - Network + 5" billboard partner:
  • The conversation with the self-employed person is followed by the 5" tag-on of the partner.
  • Aired at 09:10 -11:10 - 13:10 -15:10.
  • 40 times within a 2-week period.

 

Reinforcing campaign:

Spots in the classic blocks of Qmusic and Joe, to be used during the collaboration. References to the programmes are allowed, subject to approval of Qmusic/Joe.

  • Totale gross media value = € 50.000
  • Entry budget = € 25.000

 

Guidelines 
  • Message focusing on a B2B target group, executives, the self-employed and investors.
  • Billboard in combination with a (free) spot campaign.
  • We must receive the storyboard (billboard & spot) at least 1 week prior to the broadcast.
  • Always a combination of Qmusic (Workalicious) and Joe (Joe-Network).
  • Spots to be scheduled by choice, in the same two weeks of the billboard campaign.
  • Availability of 1 package per 2 weeks.
  • Available throughout the year except during school holidays and during “tops/hit lists themes” on Qmusic or Joe.

 

Movie Package

Both on Qmusic and Joe, we offer integrated packages for the editorial promotion of a movie release on the radio & online. Via a play & win action, movie-related prizes are given out to create awareness about the movie & generate traffic to the movie theatre. 

Editorial package with online integration
  • 42 trailers developed with the audio of the movie.
    • Aired from Friday through Friday between 06:00 and 20:00.
  • On-air game from Monday through Friday.
    • Qmusic or Joe DJs give out a prize that is related to the movie.
    • In this context, they talk about the movie and its release.
    • Total of 5 integrations.
  • Online action page with the info and the movie trailer.
    • During 1 week on Qmusic.be or Joe.be.
 
Qmusic
  • Total media plan value: € 51.500
  • Free radio campaign Qmusic: € 25.000
  • Entry budget: € 12.500
  • Prize value: € 5.000

 

Joe
  • Total media plan value: € 26.900
  • Free radio campaign Qmusic: € 7.000
  • Entry budget: € 5.500
  • Prize value: € 3.000

 

On air package with online integration
  • 35 contest spots developed with the audio of the movie.
    • Aired for 7 days between 06:00 and 22:00.
  • Online action page with the info and the movie trailer.
    • During 1 week on Qmusic.be or Joe.be.
  • Tweet on the channel account referring to the online contest.

 

Qmusic​​​​
  • Total media plan value: € 29.966
  • Entry budget: € 8.500
  • Prize value: € 500
  • Contest spot production cost: € 1.500

 

Joe
  • Total media plan value: € 17.997
  • Entry budget: € 4.000
  • Prize value: € 500
  • Contest spot production cost: € 1.500

 

Cluster Sponsoring

An advertiser can become a structural partner around all our content within a strategic theme like music, culinary, students, office, new talent, etc.

Contact us to find out about the options related to your strategic theme and the most recent selection.