Digital advertising via display.

General terms

Do you have any technical questions? Please contact our AdOps team via digital.adops@medialaan.be.

  • It is crucial to deliver your material in a https-environment.
  • Please follow the HTML5 technical specifications If you wish to use HTML5 material.
  • Make sure your material is fully finished before delivering it to us. Activate all the tags (please notify us If this Is not the case).
  • We support the most common Third Party Tags. These will be set up in Google Ad Manager 360. We prefer INS tags.
  • The Z-index of your ad should always be less than 10.000 so it won’t interfere with the Z-index of the login screens on our websites. Banners with a higher Z-index, who interfere with our login screens, will be taken offline until modifications are done.
  • If you wish to work with multiple campaign waves and/or creatives, please provide us with a clear briefing.


Delivery term

Deliver your material 3 business days before the start of the campaign.

Please respect this deadline. This will prevent compromising the starting date of your campaign in case of unforeseen problems.

HTML5

HTML5 banners can run on our websites, mobile sites and in-app.

HTML5 banners should be delivered as 3rd party tags. Files, images, … should be hosted externally.

IFrame-tags should always be delivered in a secure HTTPS environment. HTTP referrals will be blocked and your ad won't be shown.

Publisher paid

In the following cases HTML5 banner (desktop or mobile) is publisher paid:

  • Mobile: HTML5 banners on mobile sites / in-app are always publisher paid if the HTML5 banners are served via one of our rich media partners.
  • Website: HTML5 banners for websites are only publisher paid when they are categorized by our terms as rich media and when the HTML5 banners are served via one of our rich media partners.

 

Rich Media

Sound

  • User initiated only.
  • Clear sound button ON/OFF.
  • Start sound only on mouse click. (Mouse-over not allowed)


Video

  • Video length: max. 30 seconds.
  • Weight: max. 5 MB.
  • Can either be hosted at client side or served through Adform or Weborama.
  • Sound should always be user initiated (see specs above).
  • Use video player buttons (play, stop, pause) for a better user experience.

 
Adform, Weborama, AdSolutions

  • The use of Adform, Weborama, AdSolutions is included in our ratecard prices for video, games and other concepts which need and track surfer interactions.
  • Please note that mobile formats are always publisher-paid. 
  • Rich Media costs for low-CPM RON products will not be publisher-paid.
  • It’s very important to launch the Adform, Weborama, AdSolutions process at least 8 business days before the start of the campaign to ensure a timely start of the campaign.
  • Media Agency: should send the media plan to Adform, Weborama, AdSolutions: 8 business days before the start.
  • Direct Advertisers: publisher sends media plan: 8 business days before the start.


Contact traffic@adform.com, traffic@weborama.nl or support@adsolutions.com if you need a login or help for first time use.

Tech specs

Placement
Desktop formats HLN DeMorgen 7Sur7 GoedGevoel Humo Spaargids
Medium Rectangle
Large Leaderboard
Big Leaderboard
Half Page
Billboard
Expandable Leaderboard
Expandable Half Page
2AD
XL Interscroller
Take Over
Dpssiersponsoring
Full Impact Ad
Overlayer
Mobile Formats HLN DeMorgen 7Sur7 GoedGevoel* Humo* Spaargids*
Medium Rectangle
M-IMU
Mobile Leaderboard
MPage
Header IMU
2AD
XL Interscroller
Full Impact Ad
Dossiersponsoring
Overlayer
*M-site only.

Single Banner Ads

Medium Rectangle
Width Height Weight File Types
Medium Rectangle 300 px 250 px 99 KB HTML5/GIF/JPEG
Mobile IMU* 320 px 250 px 99 KB HTML5/GIF/JPEG
* Optional format for mobile
Floating (Multiformat)
Width Height Weight File Types
Large Leaderboard 840 px 150 px 99 KB HTML5/GIF/JPEG
Half Page 300 px 600 px 99 KB HTML5/GIF/JPEG
medium Rectangle 300 px 250 px 99 KB HTML5/GIF/JPEG
Mobile Leaderbloard 320 px 100 px 99 KB HTML5/GIF/JPEG
Leaderboard
Width Height Weight File Types
Mobile Leaderboard 320 px 100 px 99 KB HTML5/GIF/JPEG
Large Leaderboard 840 px 150 px 99 KB HTML5/GIF/JPEG
Big Leaderboard 840 px 250 px 99 KB HTML5/GIF/JPEG
Half Page / Mpage
Width Height Weight File Types
Half Page 300 px 600 px 99 KB HTML5/GIF/JPEG
MPage 320 px 480 px 99 KB HTML5/GIF/JPEG
Billboard / Header IMU
Width Height Weight File Types
Billboard 970 px 250 px 99 KB HTML5/GIF/JPEG
Header IMU 300 px or 320 px 250 px 99 KB HTML5/GIF/JPEG
Expandable Leaderboard
Width Height Weight File Types
Large Leaderboard* 840 px 150 px 99 KB HTML5
Big Leaderboard* 840 px 250 px 99 KB HTML5
Expandable Leaderboard 840 px ** 400 px 99 KB HTML5

*One of both formats has to serve as base format.                                   

** Expandable width can be adjusted for HPTO’s to cover complete site, please ask us for specs.                                            

• Expand will open on mouse over and close again on mouse out.                                   

• A clear close button should be present in the expandable format, at the bottom right position on (release) { getURL("javascript:IABcloseAD()"); } This format has to be delivered as a Rich Media format.

• Rich media template

Expandable Half Page
Width Height Weight File Types
Halfpage 300 px 600 px 99 KB HTML5
Expandable Halfpage 600 px * 600 px 99 KB HTML5

*One of both formats has to serve as base format.                                   

** Expandable width can be adjusted for HPTO’s to cover complete site, please ask us for specs.                                            

• Expand will open on mouse over and close again on mouse out.                                   

• A clear close button should be present in the expandable format, at the bottom right position on (release) { getURL("javascript:IABcloseAD()"); } This format has to be delivered as a Rich Media format.

• Rich media template

Combined Formats

2AD
Width Height Weight File Types
Large Leaderboard* 840 px 150 px 99 KB HTML5/GIF/JPEG
Big Leaderboard* 840 px 250 px 99 KB HTML5/GIF/JPEG
Half Page 300 px 600 px 99 KB HTML5/GIF/JPEG
Mobile Leaderboard 320 px 100 px 99 KB HTML5/GIF/JPEG
Medium Rectangle* 300 px 250 px 99 KB HTML5/GIF/JPEG
Mobile IMU* 320 px 250 px 99 KB HTML5/GIF/JPEG
MPage* 320 px 480 px 99 KB HTML5/GIF/JPEG

*For desktop you have to deliver one Leaderboard format + the Half Page. For Mobile you have to deliver the mobile leaderboard + one of the formats that fits the rectangle position. 

Creative Formats

Take Over
HLN.BE / 7SUR7.BE Width Height Weight File Types
Billboard (x2) 970 px 250 px 99 KB HTML5/GIF/JPEG
Half Page 300 px 600 px 99 KB HTML5/GIF/JPEG
Medium Rectangle 300 px 250 px 99 KB HTML5/GIF/JPEG
Background* 1600 px 1200 px 100 KB GIF/JPEG
Take Over
DEMORGEN.BE / HUMO.BE Width Height Weight File Types
Billboard 970 px 250 px 99 KB HTML5/GIF/JPEG
Half Page* 300 px 600 px 99 KB HTML5/GIF/JPEG
Medium Rectangle 300 px 250 px 99 KB HTML5/GIF/JPEG
Top Panel** 1285 px 280 px 99 KB GIF/JPEG
Wall Paper (x2)*** 310 px 1100 px 99 KB GIF/JPEG

*Half Page only necessary for campaigns on the Homepage
**Top Panel: no text or call to actions. This serves as a background filler to avoid white spaces.
***Wallpaper is divided into a left and right panel. Please keep in mind that the last 50 px on top and bottom are not in screen. For the width: 125 px is always in screen on L and XL devices for normal to high resolution. Use this space to communicate your message. The full width of 310 px will only be in screen on XL devices with the highest resolution.

Background / wallpaper:

•  The background can be HTML5 if the wallpaper comes out of the leaderboard. Find the rich media template here: https://www.adsolutions.com/templates/skin-dpg-media-be/

• You can find an example via the button below.

• Download the template in PDF

Download the psd template

Take Over
SPAARGIDS.BE Width Height Weight File Types
Billboard 970 px 250 px 99 KB HTML5/GIF/JPEG
Background* 1600 px 1200 px 100 KB GIF/JPEG
Full Impact Ad - Desktop
Width Height Weight File Types
Full Impact Ad - Desktop*
Half Page 300 px 600 px 100 KB HTML5/GIF/JPEG
Billboard** 970 px 250 px 100 KB HTML5/GIF/JPEG
Medium Rectangle*** 300 px 250 px 100 KB HTML5/GIF/JPEG
Full Impact Ad - Mobile
Width Height Weight File Types
Full Impact Ad - Mobile*
IMU (2x) 320 px 250 px 100 KB HTML5/GIF/JPEG
XL Interscroller - Desktop
Width Height
XL Interscroller* 634 px 310 px
XL Interscroller - Mobile
Width Height
XL Interscroller* 320 px 600 px
Overlayer

An overlayer should be supplied along with a standard format like a Page Exclusive Ad, Leaderboard, Half Page, Mobile IMU.

Both formats will be served together on the page. The standard format will act as a backup for the Overlayer when it has disappeared.

The Overlayer always runs with a Cap1/lifetime.

Overlayer display time: max. 15 sec.

Overlayers on Mobile and Desktop should be responsive.

     

    The frame may never become completely opaque during animation.

    A clear close button has to be implemented in the top-right corner.

    In case of a Full Screen Overlayer, there are a few restrictions:

    • Transparent background (site needs to be visible). Smaller elements can be animated within the frame.
    •  A second close button has to be implemented at the bottom of the overlayer with the text "Go back to the site" In the site's native language.

    CPC

    For CPC you have to deliver a floating multiformat, as well as input for a native click-out box. 

    Floating (Multiformat)
    Width Height Weight File Types
    Large Leaderboard 840 px 150 px 99 KB HTML5/GIF/JPEG
    Half Page 300 px 600 px 99 KB HTML5/GIF/JPEG
    Medium Rectangle 300 px 250 px 99 KB HTML5/GIF/JPEG
    Mobile Leaderboard 320 px 100 px 99 KB HTML5/GIF/JPEG

    For the native box we need the following input: 

    • Click URL
    • Advertiser name
    • Title: 40 characters - min. 2 variants
    • Image: 600px x 340px - min. 2 variants (Please do not include text in the image.)
    • Image: 720px x 260px - min. 2 variants (Please do not include text in the image.)


    The native box has to uphold a native look and feel. 
    Therefore titles cannot contain prices or discounts. Images cannot contain text on them.

    Mobile Engagement

    Rich Media Interscroller
    Width Height
    Rich Media Interscroller (mobile only) 320 px 480 px
    3D Cube
    Width Height
    3D Cube* 320 px 250 px

    Newsletters

    Banner
    Width Height Weight File Types
    Large banner 600 px 110 px 99 KB JPG/PNG
    Big banner 600 px 180 px 99 KB JPG/PNG
    Newsletter Take Over
    Width Height Weight File types
    Top Banner 630 px 110 px 99 KB JPG/PNG
    Left & Right Banner 150 px 840 px 99 KB JPG/PNG
    Advertorial
    Requirements
    Image 150 px x 85 px
    Title 35 characters
    Text* 100 characters

    *Text is not needed for De Morgen newsletters. This only has to be delivered for HLN, 7Sur7, Nina and Humo newsletters.

    Sponsoring

    Width Height Weight File Types
    Large Leaderboard 840 px 150 px 99 KB HTML5/GIF/JPEG
    Leaderboard 995 px 123 px 99 KB HTML5/GIF/JPEG

    These formats are available only in sponsorship deals on VTM.be and VTM Koken (vtmkoken.be).

    Pauze Ads

    Resolution Aspect ratio Weight File Types
    VTM GO 1920x1080 / 1280x720 16:9 5 MB JPEG/JPEG IMAGE

    Noodnummer

    Heb je op weekdagen voor 08:30 uur of na 17:30 uur, of in het weekend een dringend probleem met je campagne? Bel voor radio, televisie of publishing naar 02 255 04 04 en voor digitaal naar 0477 910 908 en we lossen het voor je op.