Blog

Your advertisement might be all singing and all dancing, but if no-one sees it, you’ll achieve very little. Our ambition is to be your preferred, transparent and reliable digital partner. That’s why we added a number of new products to our digital offering this January. Products that are guaranteed to increase your campaign’s viewability. From 100% viewable impressions to multi ads; discover all this and more.  

Listening to the radio and choosing the decade you want the music to come from. Since 20 August, this is possible on Joe's two digital channels. On one of them you can hear only 70s hits, while the other gives you the best of the 80s. Only England has shown us the way in this. Time to talk to Sven Ornelis, presenter at Joe, and Steve Van den Audenaerde, Manager Business Development Radio. 

Native advertising continues to be hot and an increasing number of brands opt for it. That is how they reach their target audience with content on news websites, in the same form as editorial content. But that is where the shoe pinches sometimes: what if readers do not recognise the native content as being commercial content? In that case they may feel cheated. How can you prevent this breach of trust? According to a new academic study from the US, it is better to place banners around native content. 

One in four Flemish people know DAB+. Almost one in five has a DAB+ device or wishes to purchase one. Of the total radio listening volume, 21 percent is digital. These are good results from the baseline measurement 'Digital Radio' by the research company Ipsos. And they are more than welcome during the week of digital radio. “We are therefore focusing our efforts on digitalisation and thanks to the technology we are bringing our radios to our listeners through all possible carriers,” states An Caers, director of Radio at MEDIALAAN. 

“You can’t hit a target if you don’t know what it is.” As an advertiser, you obviously want your advertisements to be seen by the people who are interested in them. But to know your audience's preferences you need data, lots of data. And that is exactly what we have. With us, you can choose between five different targeting options. In short, everything you need to reach your consumer.