Jens Mortier: “The arrival of VTM had a massive impact on our industry”
1 February marks 30 years since VTM made its first broadcast. It’s not only the programs, faces and sets that have changed over the years; the advertising methods have also evolved. How exactly? We put this question to Head of Creative Sales, Stijn Cavens, and Creative Director at mortierbrigade, Jens Mortier.