Colours your day

VTM is the largest Flemish channel and we want to touch and move Flemings and their families every day. VTM has been winning over Flemish viewers with surprising entertainment, top-quality fiction from our own region and high-profile current affairs programmes for more than 30 years.

We are expanding the unique relationship that VTM has with Flemings and turning our family channel into a family of channels that will appeal to every target group. VTM colours your day.

The Masked Singer

Facts & Figures

23,3 %
Market share
33,3 %
Daily reach %
1 975 725
Daily reach #

 “VTM is currently a powerful brand, with great creative content and an enormous fan base in Flanders. We are expanding the unique relationship that VTM has with Flemings and turning our family channel into a family of channels that will appeal to every target group.”

“The slogan 'Colours your day' is an evergreen. It’s Flemish heritage, so to speak. We believe that we can fulfil that promise on account of the creative and quality adjustments that we have made to VTM in recent years.”

“Entertaining Flemings with funny, exciting and surprising programmes is our raison d’etre. And starting this autumn, we will do this with four VTM channels. That way, we can bring some colour into the lives of every Fleming every day.”

Dirk Lodewyckx - General Director TV, Streaming and Radio

Derived brands

VTM family of brands

Our brands and their derivatives reinforce and complement each other, or they simply allow you to target your advertising more. Communicating your message across a mixture of platforms will match your audience's habits and have more impact. You can find the VTM brand and all its derivatives below:

VTM / VTM 2 / VTM 3 /  VTM 4 / VTM.be / VTMGO.be / VTM GO mobile / VTMkoken.be / VTM Koken mobile