Firstly, we will firmly boost the awareness of GXR with billboards and trailer tags around Dance As One. In this way, we will reach viewers who are interested in exercise and dance.
Starting from the quarter finals, GXR will be integrated in the programme. The dance groups will be training at Basic-Fit once during every episode and we show how dancers participate in the GXR lessons in preparation for their performance. With an activating jingle campaign around the programme, we are launching a contest in cooperation with VTM and SBS6 during which viewers can win annual subscriptions for Basic-Fit, including GXR group sessions.
Two weeks after the final, Basic-Fit will start with the Dance As One dance class with GXR in Belgium and the Netherlands. During these virtual group sessions, anyone has the opportunity to learn a breathtaking choreography with none other than the winners of Dance As One!