The Make Belgium Great Again TV series was on a mission to make Belgium a better place!
Engie, an energy supplier that invests in initiatives for improving the planet, shares these values.
It's a match!
A collaborative partnership between Engie and MBGA culminated in the launch of a cross-media branded content campaign.
Our portfolio's differentiated media content enables us to provide the perfect media mix for each and every advertiser.
A 'perfect match' between brand and format was similarly achieved in the Engie - Make Belgium Great Again case. To support their marketing objectives, we deployed billboards advertising the TV series, which were reinforced by online displays and native articles on hln.be.