First of all, we ensured that brand awareness received a strong boost by linking Epic with 7"-billboards, jingles and banners in all our At The Festivals content shown on TV (Q2 and VTM) and online (26/12.be, atthefestivals.be, vtm.be, etc.).
In addition, our Q presenters Jolien Roets and Marie Monballiu treated a number of random festival-goers at Werchter and Pukkelpop to an epic festival experience:
- A lift to the Werchter festival field with a private concert of OT in the taxi
- A culinary food tour with Sophie Dumont around the field
- A party bus with a dance floor, DJ and bar to Pukkelpop
- Exclusive access to the secret room at Pukkelpop with a surprise performance by Kodaline
These epic festival experiences were shown in short infomercials of 2-3 minutes on TV (VTM and Q2) and on all our online At The Festivals channels (hln.be, ATF Facebook page, Q2.be, etc.). Epic is always incorporated in the videos in a natural way.