Groupe Rossel and DPG Media have reached an agreement with RTL Group pertaining to the acquisition of RTL Belgium. Groupe Rossel and DPG Media have collaborated within the advertising market for many years and were Mediafin partners until 2017. Each will become 50% shareholder in the new concern. This partnership will enable the development of a coherent and more efficient service offering for nationwide customers in the television, radio and digital advertising markets.
The new shareholders will additionally focus on accelerating the digital transformation of RTL Belgium’s radio and television channels. Long-form and short-form online video are fast-growing segments that offer numerous opportunities for television companies. The development of digital radio and podcasting present similar opportunities for radio.
Christian Van Thillo, Executive Chairman of DPG Media: “DPG Media, Groupe Rossel and RTL Belgium have enjoyed various levels of collaboration in the past. We're now embarking on an ambitious new project, which will strengthen all media involved in their digital transformation. It will also allow us to further enhance the service offering to our advertisers. I'm really looking forward to the challenge!”
Bernard Marchant, CEO of Groupe Rossel: “This joint acquisition is based on shared visions and aspirations, and will enable us to make structural improvements to our television and radio offering in Belgium. Our viewers, listeners and advertisers alike, want a creative and dynamic audiovisual offering on all platforms. We're thrilled to be executing this ambitious project with DPG Media, in a renewed strategic partnership. Our company's benefit from highly complementary expertise sets that will accelerate the digital transformation of RTL Belgium.”
Philippe Delusinne, CEO RTL Belgium: “I'm delighted that the Groupe Rossel/DPG Media team won this tender. These Belgian media companies have everything required to guarantee RTL Belgium a successful and sustainable future.”