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Branded Content

Digitaal adverteren via branded content.

General terms

Do you have any technical questions? Please contact our AdOps team via digital.adops@medialaan.be.

  • It is crucial to deliver your material in a https-environment.
  • Please follow the HTML5 technical specifications If you wish to use HTML5 material.
  • Make sure your material is fully finished before delivering it to us. Activate all the tags (please notify us If this Is not the case).
  • We support the most common Third Party Tags. These will be set up in Google Ad Manager 360. We prefer INS tags.
  • The Z-index of your ad should always be less than 10.000 so it won’t interfere with the Z-index of the login screens on our websites. Banners with a higher Z-index, who interfere with our login screens, will be taken offline until modifications are done.
  • If you wish to work with multiple campaign waves and/or creatives, please provide us with a clear briefing.

Delivery term

Deliver your material 3 business days before the start of the campaign.

Please respect this deadline. This will prevent compromising the starting date of your campaign in case of unforeseen problems.

HTML5

HTML5 banners can run on our websites, mobile sites and in-app.

HTML5 banners should be delivered as 3rd party tags. Files, images, … should be hosted externally.

IFrame-tags should always be delivered in a secure HTTPS environment. HTTP referrals will be blocked and your ad won't be shown.

Publisher paid

In the following cases HTML5 banner (desktop or mobile) is publisher paid:

  • Mobile: HTML5 banners on mobile sites / in-app are always publisher paid if the HTML5 banners are served via one of our rich media partners.
  • Website: HTML5 banners for websites are only publisher paid when they are categorized by our terms as rich media and when the HTML5 banners are served via one of our rich media partners

Rich media

Sound

  • User initiated only.
  • Clear sound button ON/OFF.
  • Start sound only on mouse click. (Mouse-over not allowed)

 

Video

  • Video length: max. 30 seconds.
  • Weight: max. 5 MB.
  • Can either be hosted at client side or served through Adform or Weborama.
  • Sound should always be user initiated (see specs above).
  • Use video player buttons (play, stop, pause) for a better user experience.

 

Weborama, AdSolutions

  • The use of Weborama, AdSolutions is included in our ratecard prices for video, games and other concepts which need and track surfer interactions.
  • Please note that mobile formats are always publisher-paid. 
  • Rich Media costs for low-CPM RON products will not be publisher-paid.
  • It’s very important to launch the Weborama, AdSolutions process at least 8 business days before the start of the campaign to ensure a timely start of the campaign.

 

AdSolutions

  • DPG Media covers the hosting costs for rich media formats
  • When using the provided templates from Adsolutions, no additional fees will be charged
  • Adsolutions will charge an additional fee of €100 / working hour in case of:
    • Creating the rich media outing from scratch
    • Incorrect usage of the template and specs
    • Adaptations to the existing templates

 

Contact traffic@weborama.nl or support@adsolutions.com if you need a login or help for first time use.

Branded content

Bannering around the articles is included in the price/package for branded content. The advertiser can choose between a HalfPage/Mpage, Leaderboard/Mobile Leaderboard, Billboard/Header IMU, 2AD or Take Over (file sponsorship). The tech specs can be found below. 

1ADs and 2ADs
Width Height Weight File type
Billboard* 970 px 250 px 100 KB HTML5/GIF/JPEG
Header IMU 300 px 250 px 100 KB HTML5/GIF/JPEG
Big Leaderboard 840 px 250 px 100 KB HTML5/GIF/JPEG
Mobile Leaderboard* 320 px 100 px 100 KB HTML5/GIF/JPEG
Halfpage* 300 px 600 px 100 KB HTML5/GIF/JPEG
MPage 320 px 480 px 100 KB HTML5/GIF/JPEG
Medium rectangle* 300 px 250 px 100 KB HTML5/GIF/JPEG
Leaderboard (Tablet)** 728 px 90 px 100 KB HTML5/GIF/JPEG

* These formats are needed in case the advertiser chooses a 2AD.
** This format has to be delivered for every option in order to be able to include tablet inventory.

Dossiersponsoring HLN / 7sur7 / Nina
Width Height Weight File types
Billboard 970 px 250 px 99 KB HTML5/GIF/JPEG
Half page 300 px 600 px 99 KB HTML5/GIF/JPEG
Medium rectangle 300 px 250 px 99 KB HTML5/GIF/JPEG
Background* 1600 px 1200 px 100 KB JPEG
Leaderboard (tablet) 728 px 90 px 100 KB HTML5/GIF/JPEG
Mobile Leaderboard 320 px 100 px 100 KB HTML5/GIF/JPEG
Mobile IMU 320 px 250 px 100 KB HTML5/GIF/JPEG
Dossiersponsoring De Morgen/Humo
Width Height Weight File types
Billboard 970 px 250 px 100 KB HTML5/GIF/JPEG
Half page 300 px 600 px 100 KB HTML5/GIF/JPEG
Medium rectangle 300 px 250 px 100 KB HTML5/GIF/JPEG
Top Panel* 1285 px 280 px 100 KB GIF/JPEG
Wall paper (x2)** 310 px 1100 px 100 KB JPEG
Leaderboard (tablet) 728 px 90 px 100 KB HTML5/GIF/JPEG
Mobile leaderboard 320 px 100 px 100 KB HTML5/GIF/JPEG
Mobile IMU 320 px 250 px 100 KB HTML5/GIF/JPEG

*Top Panel: no text or call to actions. This serves as a background filler to avoid white spaces.
**Wallpaper is divided into a left and right panel. Please keep in mind that the last 50 px on top and bottom are not in screen. For the width: 125 px is always in screen on L and XL devices for normal to high resolution. Use this space to communicate your message. The full width of 310 px will only be in screen on XL devices with the highest resolution.

Background / wallpaper:

•  The background can be HTML5 if the wallpaper comes out of the leaderboard. Contact Sizmek (support@tech53.com) or Adform (traffic@adform.com) for more information about this template.

• You can find an example via the button below.

• Download the template in PDF

Download the psd template

Newsletters

Banner
Width Height Weight File types
Large banner 600 px 110 px 99 KB JPG/PNG
Big banner 600 px 180 px 99 KB JPG/PNG
Newsletter Take Over
Width Height Weight File types
Top Banner 630 px 110 px 99 KB JPG/PNG
Left & Right Banner 150 px 840 px 99 KB JPG/PNG
Advertorial
Requirements
Image 150 px x 85 px
Text Max 100 characters

Noodnummer

Heb je op weekdagen voor 08:30 uur of na 17:30 uur, of in het weekend een dringend probleem met je campagne? Bel voor radio, televisie of publishing naar 02 255 04 04 en voor digitaal naar 0477 910 908 en we lossen het voor je op.