Publicité digitale par vidéo.

Tech specs

  • Aspect ratio: 16:9
  • Video Formats: mp4, mov, mpeg4, avi, and other. (no flash-files) 
    Please don’t use special characters in the name of the file (“,’,&,ç,à,é,(,),ù,%,$,+,*,:,=,? etc.). Only use underscores. Example: ProcterGamble_Always_dec2021_15sec
  • No maximum file size/weight
  • Bitrate: min. 1,5 Mbps
  • Sound: integrated -23 LUFS, following the R128 norm - the creative should have an audio track --> silent video ads are not allowed

 

 

If you want to measure viewability with one of the following 3rd party verificators, please ask the correct corresponding tag:

  • for MOAT: Wrapped Vast Tag
  • for DoubleVerify: Video OmniTag
  • for IAS: AppVast tags


Delivery

  • 3 business days before the start of the campaign
  • Via traffic team: The video file (obligated), click url (obligated) and trackers (optional) should be delivered at digital.adops@dpgmedia.be
  • Via DMAT/Slingshot: The video can be delivered at D-MAT/Slingshot. Mention “preroll” or “online” in the title and inform digital.adops@dpgmedia.be that they can find the video material in D-MAT/Slingshot. The clickurl (obligated) and trackers (optional) should also be delivered at digital.adops@dpgmedia.be.


Third party tracking & redirect

Third party tracking url can be used to measure ad metrics (not content metrics). It provides details on user interaction (viewing and clicking) with creatives for reporting and analytics purposes.

If you deliver us the video file, we can add three kinds of tracking urls:

  • Impression tracker to measure how many impressions a creative has made
  • Tracker to measure how much of the creative the viewer has seen (25%, 50%, 75%, 100% = full view)
  • Click tracker to measure how many clicks that a creative has made
     

DPG Media also allows Viewability Wrapped Tags:

  • for MOAT: Wrapped Vast Tag
  • for DoubleVerify: Video OmniTag
  • for IAS: Unified Video Tag (UV Tag)
     

You can also send us Vpaid tags, but they will only run on our web environment (not in app). If more than 1 tag is delivered without specifying which one to be used we will use the tag that best fits our network

! Attention

If the quality of your video file is not high enough, the traffic team might refuse to use it.

The reasons for rejecting a commercial include a lack of homogeneity of the images, blurred images, poor color quality, asynchronous sound and images, spoken text that is incomprehensible, printed text that is illegible, and other shortcomings.

Interactive video

Tech specs

  • Aspect ratio: 16:9
  • Video Formats: mp4, mov, mpeg4, avi, and other. (no flash-files) 
    Please don’t use special characters in the name of the file (“,’,&,ç,à,é,(,),ù,%,$,+,*,:,=,? etc.). Only use underscores. Example: ProcterGamble_Always_dec2021_15sec
  • No maximum file size/weight
  • Minimum 1,5 MB bitrate
  • Sound: integrated -23 LUFS, following the R128 norm - the creative should have an audio track --> silent video ads are not allowed


Tracking & redirect specific information: general video tech specs

Delivery

Material is to be delivered to digital.sales@dpgmedia.be AND digital.adops@dpgmedia.be

Deadline: at least 5 business days before the start of the campaign

Please include the following:

  • The video to be made interactive. If different versions are available, please choose 1.
  • Per interactive item:
    • CTA text
    • Click URL & tracker per CTA
    • If available: icons
  • + extra click URL & imp tracker for the full video

Numéro d'urgence

Vous avez un problème de campagne urgent en semaine avant 8 h 30 et après 17 h 30, ou le week-end ?
Pour la radio, la télévision ou publishing, appelez le 02 255 04 04 et pour le numérique, le 0477 910 908 et nous trouverons une solution pour vous.