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Programmatic

Digitaal programmatisch adverteren.

Display

Desktop
Width Height Weight File type
Billboard 970 px 250 px 100 KB HTML5/GIF/JPEG
Big Leaderboard 840 px 250 px 100 KB HTML5/GIF/JPEG
Large Leaderboard 840 px 150 px 100 KB HTML5/GIF/JPEG
Leaderboard 728 px 90 px 100 KB HTML5/GIF/JPEG
Halfpage 300 px 600 px 100 KB HTML5/GIF/JPEG
Skyscraper 160 px 600 px 100 KB HTML5/GIF/JPEG
Wide skyscraper 120 px 600 px 100 KB HTML5/GIF/JPEG
Medium rectangle 300 px 250 px 100 KB HTML5/GIF/JPEG
Large rectangle 336 px 280 px 100 KB HTML5/GIF/JPEG
IMU 468 px 400 px 100 KB HTML5/GIF/JPEG
Mobile
Width Height Weight File type
Small Mobile Leaderboard 320 px 50 px 100 KB HTML5/GIF/JPEG
Mobile Leaderboard 320 px 100 px 100 KB HTML5/GIF/JPEG
Medium Rectangle 300 px 250 px 100 KB HTML5/GIF/JPEG
Mobile IMU 320 px 250 px 100 KB HTML5/GIF/JPEG
M-Page 320 px 480 px 100 KB HTML5/GIF/JPEG
Footnote

- To ensure the visibility of your advertisement, it is crucial to deliver the material in https environment.

- The Z-index of the advertisement may not exceed 10.000, to avoid that the login screens of our websites are disturbed. Banners with a higher Z-index, will be taken offline until the correct adjustments are made.

Video

VIDEO INSTREAM

  • To ensure the visibility of your advertisement, it is crucial to deliver the material in a https environment
  • VAST 2.0 only (No VPAID/MOAT/...)
  • To prevent back-to-back playback of the same ad, each VAST tag may only be used once per campaign/line item in the DSP.
  • All incoming VASTs are manually validated in our SSP
  • Audio of the video asset should be normalized to meet R.128 norm. Loudness must be between -22 and -24.

VIDEO INREAD

  • To ensure the visibility of your advertisement, it is crucial to deliver the material in a https environment
  • Aspect ratio: 16:9 (4:3 not supported)
  • Resolution: min 640x360 , max 1920 x 1080
  • Maximum file size: 200 MB
  • Video formats: mov, flv, mpeg4, avi, etc.
  • Codec: Standard video codecs accepted. ( Not supported: ProRes4444, HDV 720p60, Go2 Meeting 3 & 4, ER AAC LD, REDCODE )
  • Sound: Only after mouse-over
  • Length: Max. 30 sec
  • URL redirection (click command) OR VAST Redirect
  • Maximum creative size hosted by agency: 5 MB

Audio

  • File type: .mp3
  • Volume Level: 0 dB
  • Max Size: 15.6 MB
  • Bid Rate: min 32 Kbps - max 320 Kbps
  • Max Channels: 2
  • Codec: mp3, aac_lc, acc_hev1, acc_hev2

Tracking

Third party impression tracking can be used. Please check with us if your tracker is supported. 

High Impact Formats

XL Interscroller - Desktop
Width Height
XL Interscroller* 634 px 310 px
XL Interscroller- Mobile
Width Height
XL Interscroller* 320 px 600 px
Superheader
Width Height
Superheader* 100% 250 px
Floorad
Width Height
Floorad* 100% 150 px
XL Footer Scroller
Width Height
XL Footer scroller desktop* 100% 700 px
XL Footer scroller mobile** 320 px 600 px
Wallpaper
Width Height
Top Panel / Billboard 100% 250 px
Background panels 100% 100%
Full Impact Ad - Desktop
Width Height
Full Impact Ad - Desktop* 500 px

Native Post

For the native box:  please respect the following specifications 

  • Click URL
  • Advertiser/brand/product name “Sponsored by” - max. 25 characters (incl. spaces)
  • Title: max. 40 characters (incl. spaces) 
  • Text: max. 140 characters (incl. spaces)
  • Image: 1200px x 627px - max. 60kb - GIF/JPG/PNG format, non-animated
  • Optional: Call to Action: max. 15 characters (incl. spaces) 
  • Optional: Logo: 150px x 150px - max. 60kb - GIF/JPG/PNG format
  • Optional: Impressions tracker

 

The native box has to uphold a native look and feel. 

Therefore there are a few rules to consider: 

  • Titles cannot contain unrealistic claims
  • Titles cannot contain words or phrases in CAPS
  • Images cannot contain text on them

Noodnummer

Heb je op weekdagen voor 08:30 uur of na 17:30 uur, of in het weekend een dringend probleem met je campagne? 

Bel voor radio, televisie of publishing naar 02 255 04 04 en voor digitaal naar 0477 910 908 en we lossen het voor je op.